The RumpSeed Approach to Mental Health Content
Good behavioral health content informs without alarming, encourages without overpromising and always respects the trust patients place in their providers. Here is how we create it, month after month.
RumpSeed Content Principles
Every blog and post we write is checked against five simple principles.
1. Credible
Topics are grounded in widely accepted clinical guidance and reputable public health sources, written in plain language your community can understand.
2. Positive
We focus on hope, practical coping skills and the benefits of reaching out for help, rather than fear or sensational headlines.
3. Compassionate
Language is person-first and stigma-free. We write the way a caring clinician would speak to a nervous first-time patient.
4. Responsible
No patient stories, no protected health information and no individual medical advice. Where it matters, posts point to professional care and crisis resources.
5. Consistent
A steady posting rhythm builds familiarity. A full month of content means your pages never go quiet when the schedule gets busy.
Matched to you
Essential members receive content matched to their services profile, so posts about TMS or ketamine therapy only appear if you offer them.
How RumpSeed Builds Your Monthly Content
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Plan the month
We map seasonal themes, awareness months and your service lines into a balanced calendar of education, encouragement and practice updates.
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Research and write
Writers who specialize in behavioral health draft website blogs and short-form posts, each tied to a clear takeaway for the reader.
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Review for accuracy and tone
Every piece is reviewed for clinical accuracy, stigma-free language and responsible messaging before it reaches you.
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Design and format
Posts are formatted for each platform, whether that's a square image for Instagram or a professional update for LinkedIn.
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Schedule and publish
DIY members download and post. Essential members can review everything in the scheduling platform while we handle publishing.
What's Inside a RumpSeed Content Month
Here is what arrives each month, depending on your plan:
- Website blogs: 1 (DIY) or 2 (Essential) articles that help your site show up in local search.
- Social posts: 13 (DIY) or 16 (Essential) ready-to-publish posts.
- Platforms: Facebook and Instagram, plus LinkedIn on Essential.
- Office materials: announcement tools that invite current patients to follow you.
- Education: marketing podcasts, webinars and coaching sessions.
Content tracks available
- General Psychiatry
- Psychotherapy
- MDMA
- QB Testing
- TMS Therapy
- MeRT / QEEG
- Neurofeedback
- Ketamine Therapies
- IV Ketamine
- Spravato
RumpSeed Frequently Asked Questions
Who is RumpSeed for?
RumpSeed is built for psychiatrists, psychiatric nurse practitioners, psychologists, therapists, counselors and behavioral health clinics, including practices offering specialty services such as TMS, Spravato, ketamine therapies and neurofeedback.
Can I try RumpSeed before I commit?
Yes. A free 30-day trial is available so you can see a full month of content for your practice before choosing a plan.
Can I review or change posts before they go live?
Yes. Essential members get a post scheduling platform with a mobile app where you can review, adjust or add posts. DIY Plan members receive the content and post it themselves, so they have full control.
Which social media platforms do you support?
The DIY Plan is formatted for Facebook and Instagram. The Essential Membership is formatted for Facebook, Instagram and LinkedIn. Both plans also include blog articles for your website.
Does the content include patient information or clinical advice?
No. Our content is general education and encouragement. It never uses patient information and never gives individual diagnosis or treatment advice, and it points readers to professional help and crisis resources where appropriate.
Will a nearby practice get the same content?
Essential Membership includes a 30-mile radius non-compete, so competing practices in your area will not receive the same content from us.
What if I need more than social media?
We offer à la carte services such as website builds, newsletters, brochures, CRM lead tracking, advertising and SEO, plus a Boutique Service Plan starting at $2,200 per month for comprehensive lead generation.
See the RumpSeed Approach in Action
Start a free 30-day trial and receive a month of content built around your practice.